Olympics 10 results

The Social Media Games

Media, Content and Technology | Ipsos Ideas

Not sure what to make of the whole social media game? You’ve been told it is important. You feel it is important. But with it being such a new...

The Sponsorship Game: The View from Vancouver

Advertising | Ipsos Ideas

Vancouver is well known for its scenery. Ocean. City. Trees. Mountains. But there’s a new view that’s dominating the city: A certain five-ringed show...

Securing Rapid Results with AdPulse

Advertising | Ipsos Ideas

What would you do if you had a very serious and complex message about a very serious and complex issue? And what if that message had to be delivered...

Driving for Winning Results

Public Affairs | Ipsos Ideas

When it comes to predicting sales success, Ipsos and the Insurance Corporation of British Columbia (ICBC) have proven to be a winning team. As an...

Spinning Sponsorship Gold

Public Affairs | Ipsos Ideas

Beijing’s winning bid for the 2008 Olympic Games marked the start of a gargantuan opportunity and a major marketing competition — the race for...

How Green is Too Green?

Public Affairs | Ipsos Ideas

With the issue of climate change now at the fore, hardly a day goes by without a "Green" issue making a splash in the media or another company...

Driving for Gold: Ipsos and ICBC Win at Predicting 2010 License Plate Sales

Public Affairs | Ipsos Ideas

When it comes to predicting sales success, Ipsos and ICBC have proven to be a gold medal winning team. As an official supporter of the 2010 Winter...

Going for Advertising Gold: 2008 Olympics

Advertising | Ipsos Ideas

The Olympics are one of the world’s premiere events, touching the hearts and souls of millions of people. The Olympic aura transcends the timeframe...