Media, Content and Technology | Ipsos Ideas
Brand equity is the intangible value a product or service offers its customers. One measure of brand equity is the additional value a customer would...
Media, Content and Technology | White Paper
Learn more about measuring and determining the drivers of brand equity by downloading this detailed white paper.This paper details an approach for...
Marketing | Ipsos Ideas
Is there a glimmer of light on the horizon? Perhaps. There are certainly glimmers of optimism that the worst recession since the 1930s may be abating...
Marketing | White Paper
Ipsos Marketing recently embarked on a multinational R&D study to uncover better ways to understand how consumers connect with brands. Our...
Marketing | Ipsos Ideas
Financial services companies sit on a wealth of customer data, yet lag behind many other industries in their approach to segmenting and targeting...
Media, Content and Technology | White Paper
Anticipating the nature and potential evolution of market barriers and tracking this progression over time can offer a valuable complement to choice...
Public Affairs | Ipsos Ideas
When it comes to predicting sales success, Ipsos and the Insurance Corporation of British Columbia (ICBC) have proven to be a winning team.
As an...
Media, Content and Technology | Ipsos Ideas
Recent research conducted by Ipsos Insight among online adults hints that future growth in online video services may be predicated more on...
Marketing | Ipsos Ideas