Public Affairs | Ipsos Ideas
Where exactly are consumers getting information about companies or organizations from, and how credible do they consider mainstream media, corporate,...
Advertising | Ipsos Ideas
Ever ponder the relevance of the Internet for video advertising exposure? Our advertising research expert John Hallward does. Read his thoughts on...
Media, Content and Technology | White Paper
Download this white paper published in March 2010 to learn more about why America's Business Elite are the most influential market segment,...
Media, Content and Technology | Webinar
View this Ipsos MediaCT presentation to hear our views on the important new "signs of land" we’re watching amid all the fraught in the...
Advertising | Ipsos Ideas
Marketing communications has been revolutionized. It is no longer just a television spot that draws consumers to your brand. With so many ways to...
Media, Content and Technology | Ipsos Minute
In this briefing, Brian provides his perspective on the future of digital content and the devices designed to keep us connected.
Advertising | Ipsos Ideas
Your marketing investment is as important and daunting a decision as your own personal financial investments. The portfolio of options is broad,...
Advertising | Ipsos Ideas
No doubt, advertising is a great way of building your brand and getting your message out to the world. Many an ad has become the topic of everyday...
Media, Content and Technology | Ipsos Ideas
America’s business elite – senior executives, CEOs and other C-suite officers from mid- to large-size companies, including many from the Fortune 500...
Advertising | Ipsos Ideas
Creative advertising can win big awards and turn copywriters and art directors into stars. But really great advertising gets to the basics of how...
Media, Content and Technology | Ipsos Ideas
America’s business elite – senior executives, CEOs and other C-suite officers from mid- to large-size companies, including many from the Fortune 500...
Advertising | Ipsos Ideas
Marketing | Ipsos Ideas
Ipsos is increasingly making use of a testing device we call “the realistic concept.” This is a concept that tells the whole story about the product,...
Advertising | Presentation
Ipsos ASI conducted research with adult male and female viewers to determine if the Oscars is an effective advertising medium to attract consumers.
Advertising | Ipsos Ideas
Advertising | Ipsos Ideas