Market Development 8 results

The Science of Segmentation: Understanding Segmentation Tools, Part 2

Media, Content and Technology  |  White Paper

Get a better understanding of which segmentation methods should be employed to achieve your objectives by downloading this new white paper. This...     


Designing Actionable Segmentation, Part 1

Media, Content and Technology  |  White Paper

Learn when (and when not) to use segmentation to address marketing issues, and how to create meaningful and relevant segments that can address your...     


Technology & Media: The Next Five Years

Media, Content and Technology  |  Ipsos Minute

In this briefing, Brian provides his perspective on the future of digital content and the devices designed to keep us connected.     


Partnering Deals in the Technology Industry

Media, Content and Technology  |  Ipsos Minute

Learn why more companies should consider fluid, co-partnerships in order to provide consumers with truly innovative products and services.     


The Worth-it Hurdle

Media, Content and Technology  |  Ipsos Minute

In this briefing, Todd explains why and how to help consumers overcome the ‘worth-it’ hurdle (the time it takes to learn new technologies) to ensure...     


Proliferation of Emerging Trends

Media, Content and Technology  |  Ipsos Minute

Technology companies are starting to partner to provide innovative and consumer-centric products and services.     


Tech Trends That Will Drive Change in 2006

Media, Content and Technology  |  Webinar

After the historical hype and expansive visions of consumer technology nirvana due to arrive "tomorrow," "today" has finally arrived, amid a...     


Cultivating Desire: Investing in Market Insights to Reap Digital Content Profits

Media, Content and Technology  |  Webinar

Hear first hand from Todd Board on how consumer preferences in digital music acquisition and pricing strategies were anticipated by primary consumer...