Low-Income 2 results

"A Centavo Saved is A Centavo Spent": Myth vs Reality in Brazil's Low Income Consumer Market

Public Affairs  |  Point of View

The low-income consumer has become part of the common parlance of today's business world, resulting from the unending pressures to find new growth...     


"One Size Does Not Fit All": The Multiple Faces of Low-Income Consumers in Brazil and Implications...

Public Affairs  |  Point of View

The realities of a true global economy have placed pressures on all economic players to find new and profitable markets. One such market is the large...