Inter@active Reid 5 results

Canadian Internet Time Overtakes Television Time

Media, Content and Technology  |  Ipsos Ideas

As a nation, we just passed a significant milestone. And it had nothing to do with shiny gold medals or hockey pucks. Well, maybe it did…this is...     


Online Social Networking Gets Down to Business

Media, Content and Technology  |  Ipsos Ideas

Online social networking – by far it has been the biggest marketing buzzword over the past couple of years. It seems every speaking event, every...     


Online Spending for the Holidays

Marketing  |  Ipsos Ideas

As we head into the holiday season, how are Canadians using the Internet to make their purchases? And with an economic crisis rocking the entire...     


The Online Teen: What Marketers Need to Know

Media, Content and Technology  |  Ipsos Ideas

Marketing to teens online may be more challenging than previously thought. These are the findings of a new study from Ipsos Reid – Inter@ctive Teens:...     


More Canadians Plugging into Online Social Networks

Media, Content and Technology  |  Ipsos Ideas

Online social networks and communities appear to have hit the Internet with the momentum of a runaway locomotive. A new Ipsos Reid study - “Online...