Marketing | Webinar
View this recorded webinar to hear new survey results for different well known technology products and services to help researchers and marketers...
Marketing | Ipsos Ideas
The innovation process has changed dramatically over the last several years and yet the primary forecasting tools available to Marketers are...
Marketing | Point of View
Concept databases can lead CPG Marketers to make the wrong decisions about which of their innovations are destined for success.
Why? Because these...
Marketing | Point of View
In this paper, Ipsos Marketing shares insight into a newly developed approach to forecasting that significantly changes the way this critical...
Marketing | Ipsos Ideas
Marketing | Point of View
Download our latest paper to learn more about the different types of co-creation approaches and get specific recommendations on how co-creation can...
Marketing | Ipsos Ideas
Continued innovation during a recession greatly increases a company’s chances of being successful when recovery begins, setting the stage for...
Marketing | Point of View
By studying past economic downturns, Ipsos Marketing has uncovered lessons learned that Marketers in today’s challenging times should consider,...
Media, Content and Technology | White Paper
Ipsos has evaluated over 10,000 new product ideas over the past 20 years. For many of these, there has been an opportunity to observe and analyze the...
Marketing | Ipsos Ideas
Over the past 20 years, Ipsos Vantis has evaluated over 12,000 new product ideas across a wide variety of sectors…specifically: durable goods,...
Marketing | Point of View
No matter how you look at it, there’s really no denying that the U.S. and global economies are having a very real impact on virtually all consumers....
Marketing | Point of View
Marketers know that understanding the market in which a new product will compete is an important first step in the innovation process; consequently,...
Marketing | Ipsos Ideas
Over the past 20 years, Ipsos Vantis has evaluated over 12,000 new product ideas across a wide variety of sectors…specifically: durable goods,...
Marketing | Ipsos Ideas
Over the past 20 years, Ipsos Vantis has evaluated over 12,000 new product ideas across a wide variety of sectors…specifically: durable goods,...
Marketing | Point of View
Ipsos Vantis has evaluated over 10,000 new product ideas over the past 20 years. For many of these, there has been an opportunity to observe and...
Marketing | White Paper
An idea is a potential area of opportunity for developing new products or enhancements to meet consumers' needs. Typically, a large number of ideas...
Media, Content and Technology | Webinar
Hear first hand from Todd Board on how consumer preferences in digital music acquisition and pricing strategies were anticipated by primary consumer...
Marketing | Ipsos Ideas