Marketing | Global Consumer Views
The findings of this global survey uncover consumer interest in food and beverages, vitamins and supplements, and health and beauty products that...
Marketing | Ipsos Ideas
Marketers know first-hand how challenging it is to introduce successful new products–and the stakes involved when new products fail.
Public Affairs | Case Study
In March 2007, several major brands of pet food were recalled due to contaminated vegetable proteins provided by a Chinese supplier. Ipsos had been...
Public Affairs | Point of View
When it comes to health and wellness, opinion elites around the world are clearly voicing their opinion that bigger is not better. Obesity is a...
Public Affairs | Ipsos Ideas
The food and beverage industry’s generally positive image among the public is under threat. According to the latest edition of I-Rep, Ipsos’ biannual...
Advertising | Ipsos Ideas
Public Affairs | Ipsos Ideas
Concerns about healthy eating and obesity are reshaping both American attitudes and consumption habits. Moreover, constantly shifting consumer...
Public Affairs | Ipsos Ideas