Public Affairs | Ipsos Ideas
Public Affairs | Point of View
Environmental initiatives are an increasingly popular component of Corporate Social Responsibility programs. How can you determine the impact of...
Marketing | Ipsos Ideas
Marketing | Ipsos Ideas
In last month’s article entitled Living In Turbulent Times – Canadians and the Recession, Ipsos presented a picture of a consumer in a pessimistic...
Media, Content and Technology | Ipsos Minute
Ipsos MediaCT has been tracking Green technology issues for several years. In this interview, Mike shares some highlights from this year’s findings...
Public Affairs | Articles
Municipal governments get failing grades on energy conservation... but does it even matter?
Media, Content and Technology | Ipsos Ideas
Without a doubt, since Ipsos reported last year in this newsletter on Green: The New Color for Tech?, technology companies in general have...
Public Affairs | Ipsos Ideas
With the issue of climate change now at the fore, hardly a day goes by without a "Green" issue making a splash in the media or another company...
Public Affairs | Ipsos Ideas
A recent Ipsos study has found that 67% of Americans have changed their driving habits. What is fuelling that change? While climate change and...
Public Affairs | Ipsos Ideas
A recent Ipsos Reid study reveals that Canadians have started to change their commuting habits. What is fuelling this change? While climate change...
Marketing | Ipsos Ideas
The environment? Of course we care! Topical—indeed almost omnipresent these days—it’s a given that Canadians are concerned about the state of the...
Media, Content and Technology | Webinar
Learn more about how marketers in the burgeoning digital ecology can incorporate new market dynamics into future strategies
Media, Content and Technology | Webinar
In the past year, we've witnessed a growing number of ways in which Americans can acquire and view entertainment content, in both physical and...
Media, Content and Technology | Ipsos Ideas
‘Green’ or environmentally sensitive Tech products and practices are emerging as a new element of Tech brand positioning and consumer consideration,...
Public Affairs | Ipsos Ideas
Consumers appear to be wary of companies who label their products as being ‘green’, or environmentally friendly. The results of an Ipsos Reid study...
Public Affairs | Ipsos Ideas
A new study conducted by Ipsos Reid on behalf of Icynene examined what North Americans are doing to cut greenhouse gas emissions at home. The study...
Public Affairs | Ipsos Ideas
The environment as an issue has historically grown in importance on the public’s agenda when economic times are good, and fallen back when economic...