Entertainment 12 results

Canadian Internet Time Overtakes Television Time

Media, Content and Technology  |  Ipsos Ideas

As a nation, we just passed a significant milestone. And it had nothing to do with shiny gold medals or hockey pucks. Well, maybe it did…this is...     


Advertising Lessons from the 2010 Super Bowl

Advertising  |  Ipsos Ideas

Big events, and big sporting events in particular, represent an incredible opportunity for advertisers to promote and build their brands. Baseball’s...     


Search as a Branding Vehicle for Driving TV Tune-In

Media, Content and Technology  |  Webinar

Sure, search drives web traffic and online conversions. But can it lead to offline actions like TV tune-in? Can you expect a brand lift from paid...     


Travel Brands Challenged

Marketing  |  Ipsos Ideas

So here we are. We're in a recession. Belts are tightening and budgets are getting trimmed. And if you operate in the travel and hospitality sector,...     


Highlighting Digital Video Behavior

Media, Content and Technology  |  Ipsos Ideas

Since 2006, Ipsos MediaCT’s MOTION syndicated program has been monitoring the digital video landscape, with the aim of understanding the impact...     


Attracting and Unpacking Consumer 'Attention' – Latest Ipsos Trends and Perspectives from the...

Media, Content and Technology  |  Webinar

Learn more about how marketers in the burgeoning digital ecology can incorporate new market dynamics into future strategies     


Mobile TV: Worldwide Early Learnings

Media, Content and Technology  |  Ipsos Minute

Gain a stronger understanding of the global impact of streaming and live video, and the role of live television: where and when people want their...     


Dissecting the Gap Between Download and Streaming Video

Media, Content and Technology  |  Ipsos Ideas

Recent research conducted by Ipsos Insight among online adults hints that future growth in online video services may be predicated more on...     


Digital Media, Devices & Domains – Trends in the Consumer Technology Landscape at Home and On the Go

Media, Content and Technology  |  Webinar

In the past year, we've witnessed a growing number of ways in which Americans can acquire and view entertainment content, in both physical and...     


The Changing Face of Entertainment – What Lies Ahead in the Digital Audio/Video Landscape

Media, Content and Technology  |  Webinar

Hear fresh data and perspective on how technology sector marketers can sort out the digital media landscape and make sure they are watching the right...     


Tuning In To Cable, Media & Entertainment Research

Media, Content and Technology  |  Ipsos Ideas

    


Super Bowl Scores Again

Advertising  |  Ipsos Ideas