Loyalty | Point of View
This paper discusses new research, and its implications for policymakers, multinational corporations, and researchers. The 19-country study...
Loyalty | Point of View
This paper discusses the results of a research study aimed at investigating the moderating influence of both multichannel and multi-company usage...
Loyalty | Articles
In this installment of Simply Loyal – a regular column focused on understanding why people are at risk of switching brands/suppliers and what to do...
Loyalty | Ipsos Ideas
Brand differentiation and affinity are two emotionally based ingredients vital to building customer loyalty. But while the world of financial...
Public Affairs | Articles
3-1-1 Service Centres are at the forefront of public service delivery. Intended to act as a one-stop shop for municipal information, these centres...
Loyalty | Articles
When I’m speaking with clients, there are often many questions related to how best to integrate data into a holistic framework, and how to make sure...
Marketing | Ipsos Ideas
Loyalty | Ipsos Ideas
In these tough economic times, we’re seeing many companies revisiting their customer satisfaction and loyalty research programs. And they have three...
Media, Content and Technology | Ipsos Minute
Why Loyalty Matters provides compelling insight into how our loyalties, large and small, lay the foundation for our happiness, and determine the kind...
Loyalty | Books
Why Loyalty Matters provides compelling insight into how our loyalties, large and small, lay the foundation for our happiness, and determine the kind...
Loyalty | Point of View
This paper examines the strengths and weaknesses of four commonly used tools for modeling customer satisfaction data. Most customer satisfaction...
Media, Content and Technology | Ipsos Ideas
Online social networking – by far it has been the biggest marketing buzzword over the past couple of years. It seems every speaking event, every...
Loyalty | Ipsos Ideas
What does it take to turn more of your current customers into your ideal customers? What are the key components that connect loyalty to...
Loyalty | Ipsos Ideas
In our May issue, Tim Keiningham, Senior Vice President and Head of Consulting discussed a paper he co-authored with a team of loyalty experts --...
Loyalty | Ipsos Ideas
Loyalty | Articles
Get the findings of a recent study that addresses the lack of research tying escalated call center satisfaction and both retention of the co-branded...
Loyalty | Ipsos Ideas
The human resource department is pleased that their employee satisfaction levels are high. However, the executive board is terribly unsatisfied...
Loyalty | Ipsos Ideas
We all know the classic chicken-and-egg conundrum. Modifying this classic riddle to apply it to corporate performance, we could ask, “Which came...
Loyalty | Articles
In their recently published book, Loyalty Myths, Ipsos Loyalty's top researchers challenge conventional wisdom, debunk 53 accepted practices and...
Loyalty | Ipsos Ideas
The Business Challenge
Amegalabs, a global leader in medical supplies for physicians, dentists, and veterinarians, was in the process of developing...
Loyalty | Case Study
Amegalabs, a global leader in medical supplies for physicians, dentists, and veterinarians, was in the process of developing a corporate-wide...
Loyalty | Point of View
This paper examines the strengths and weaknesses of four commonly used tools for modeling customer satisfaction data.
Loyalty | Point of View
The following paper examines the relationship between customer satisfaction and actual share-of-wallet in a business-to-business environment.
Loyalty | Ipsos Ideas
There’s an old saying: “You can’t manage what you don’t measure.” Logical enough. Unfortunately, a corollary is often assumed: “If we measure, it...
Loyalty | Point of View
While businesses have customer loyalty permanently on their corporate dashboards, let’s remind ourselves that loyalty is not an end in itself, but...
Loyalty | Ipsos Ideas
Loyalty | Point of View
This research examines the interaction between customer satisfaction and firm/brand preference and their moderating impact on share-of-wallet...
Loyalty | Articles
Linkage and validation efforts have become increasingly common-place in customer satisfaction studies and the need continues for the identification...
Loyalty | Ipsos Ideas
Marketing | Ipsos Ideas
Loyalty | Ipsos Ideas
Loyalty | Ipsos Ideas
Loyalty | Ipsos Ideas