Public Affairs | Point of View
For years Hollywood has been doing its level best to warn people of the zombie apocalypse. At Ipsos Public Affairs, we think there may be a few...
Public Affairs | Point of View
In this Point of View, Ipsos Global Reputation Centre researchers explore the relationship between corporate reputation and organizations in the...
Public Affairs | Point of View
In this Point of View, Ipsos Global Reputation Centre researchers explore the relationship between corporate reputation and companies in the Food and...
Public Affairs | Point of View
In this Point of View, Ipsos Global Reputation Centre researchers explore the relationship between corporate reputation and companies in the consumer...
Public Affairs | Point of View
The amount of information available to the average consumer has increased exponentially over the last 10 years. But where exactly are consumers...
Public Affairs | Point of View
In this Point Of View, Ipsos Public Affairs researchers apply corporate reputation research concepts to the Public Sector, analyzing Americans'...
Public Affairs | Point of View
Our research shows that there is a strong link between the reputation of iconic American corporations and image of the U.S. abroad. As this...
Public Affairs | Articles
In this Special Issue of Ipsos Ideas, our research magazine, experts from Ipsos Public Affairs offer insight into how a good reputation can be used...
Public Affairs | Point of View
Environmental initiatives are an increasingly popular component of Corporate Social Responsibility programs. How can you determine the impact of...
Public Affairs | Point of View
Why is measuring Trust so critical in determining an organization's reputation? Actively managing your corporate reputation by building trust among...
Public Affairs | Point of View
How can triangulating reputation levers with current industry issues and message fit, be utilized to shift opinions about an organization over the...
Public Affairs | Point of View
Faced with the most pronounced economic downturn in a generation, local governments have been especially hit hard as revenue bases have drastically...
Public Affairs | Ipsos Ideas
The subject of corporate reputation is a veritable cottage industry these days – articles, interviews, and reports abound. Reputation and reputation...
Public Affairs | Webinar
Learn more about how to ensure your company's reputation is sufficiently resilient to weather these trying economic times by viewing this...
Public Affairs | Point of View
Since 2006, Ipsos Public Affairs has been studying and tracking the corporate reputation of over one hundred leading corporations in the United...
Public Affairs | Case Study
In March 2007, several major brands of pet food were recalled due to contaminated vegetable proteins provided by a Chinese supplier. Ipsos had been...
Public Affairs | Point of View
Why is measuring stakeholders important? Research is about asking relevant questions to relevant people. In the context of corporate reputation, it...
Public Affairs | Presentation
Ipsos, together with Coca-Cola USA , were chosen to speak at the ESOMAR Congress 2008 on the new and fascinating topic of equity flow. Learn more...
Public Affairs | Point of View
The subject of corporate reputation is a veritable cottage industry these days – articles, interviews, and reports abound. Reputation and reputation...
Public Affairs | Point of View
At Ipsos Public Affairs we help our clients avoid crises through forward-looking reputation research. However, even client's who track their...
Public Affairs | Point of View
Download our new paper featuring results generated by the Ipsos Global@dvisor – a semi-annual public opinion tracker of elite opinion formers in 22...
Public Affairs | Point of View
The low-income consumer has become part of the common parlance of today's business world, resulting from the unending pressures to find new growth...
Public Affairs | Point of View
The realities of a true global economy have placed pressures on all economic players to find new and profitable markets. One such market is the large...
Public Affairs | Ipsos Ideas
The Top World Engaged Public Opinion Influencers Embrace Global Trade and Corporate Investments But Want Their Governments To Crack Down on...
Public Affairs | Ipsos Ideas
Public Affairs | Ipsos Ideas
Measuring corporate reputation is more than assessing favorability and ratings on key attributes. Ipsos Public Affairs has been developing a new...