Public Affairs | Ipsos Global @dvisory
The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,624 recent interviews in 24 countries around the world....
Public Affairs | Ipsos Global @dvisory
The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,829 recent interviews in 24 countries around the world....
Public Affairs | Ipsos Global @dvisory
The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,829 recent interviews in 24 countries around the world....
Public Affairs | Ipsos Global @dvisory
The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,829 recent interviews in 24 countries around the world....
Public Affairs | Ipsos Global @dvisory
The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,829 recent interviews in 24 countries around the world....
Public Affairs | Ipsos Global @dvisory
The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,676 recent interviews in 24 countries around the world....
Loyalty | Ipsos Ideas
How do you actually go about managing loyalty or more specifically loyalty and attraction? First, you need an understanding of why people are at risk...
Public Affairs | Ipsos Global @dvisory
The report, titled “Ipsos Global @dvisory: The Economic Pulse of the World” is based on 18,778 recent interviews in 24 countries around the world....
Loyalty | Ipsos Ideas
In designing the appropriate response strategy to build loyalty or attraction, you need to base your decisions on the things that are undermining...
Marketing | Ipsos Ideas
Currently, many retailers and manufacturers treat deciding on the appropriate number of SKUs to offer as a tactical undertaking designed to maximize...
Marketing | Ipsos Ideas
As the choices facing consumers in the consumer packaged goods marketplace become more numerous and varied, increased attention must be given to...
Marketing | Point of View
As the choices facing consumers in the consumer packaged goods marketplace become more numerous and varied, increased attention must be given to...
Marketing | Point of View
Currently, many retailers and manufacturers treat deciding on the appropriate number of SKUs to offer as a tactical undertaking designed to maximize...
Marketing | Ipsos Ideas
Consumer attitudes and behaviors define their shopping styles. And Ipsos Marketing, Shopper & Retail Research has identified five different types of...
Marketing | Global Consumer Views
Global consumer packaged goods shoppers should not be defined by their country but instead by their shopping attitudes and behavior – especially...
Public Affairs | Ipsos Ideas
A central player in the recent economic drama was the consumer. As the outward signs of economic recession became obvious, consumers reacted...
Public Affairs | Ipsos Global @dvisory
Late 2008 and all of 2009 were years of global economic trauma—a massive shock to the system. The signs of this stress were everywhere. Stock markets...
Marketing | Ipsos Ideas
The digital age has changed the way consumers connect with one another; they can reach out to millions of people unlike ever before. The consumer...
Public Affairs | Ipsos Ideas
Where exactly are consumers getting information about companies or organizations from, and how credible do they consider mainstream media, corporate,...
Marketing | Global Consumer Views
The findings of this global survey uncover consumer interest in food and beverages, vitamins and supplements, and health and beauty products that...
Marketing | Point of View
Concept databases can lead CPG Marketers to make the wrong decisions about which of their innovations are destined for success.
Why? Because these...
Marketing | Ipsos Ideas
If you're a marketer of consumer packaged goods, you must be wondering…what's more valuable to your brand? Your website or your Facebook status? Our...
Media, Content and Technology | Ipsos Ideas
Everything we need to know we actually learned as children from Theodor Seuss Geisel, a.k.a. Dr. Seuss. Through his books, we've all learned about...
Advertising | Ipsos Ideas
Big events, and big sporting events in particular, represent an incredible opportunity for advertisers to promote and build their brands. Baseball’s...
Public Affairs | Ipsos Ideas
Ipsos Public Affairs believes strongly in the present value of corporate reputation. What does that mean? Present Value means that your reputation...
Marketing | Ipsos Ideas
No matter how you look at it, there’s really no denying that the US and global economies are having a very real impact on virtually all consumers....
Marketing | Ipsos Ideas
Marketing | Point of View
Spurred on by a heightened social consciousness and empowered by social media, the New Consumer’s newly shaped attitudes about self, community, the...
Media, Content and Technology | White Paper
Reading behavior is rapidly changing as a result of the Internet and other technological innovations. Today “print” content cannot only be obtained...
Marketing | Point of View
As we see signs that the current recession may be abating, Marketers need to strategize now on how their brands will grow in the upcoming economic...
Marketing | Ipsos Ideas
Marketing | Ipsos Ideas
Appropriately designed, implemented and analysed, qualitative is a strong diagnostic tool of ad concepts, one that can lead to better, healthier ads....
Marketing | Ipsos Ideas
Marketing | Ipsos Ideas
In last month’s article entitled Living In Turbulent Times – Canadians and the Recession, Ipsos presented a picture of a consumer in a pessimistic...
Marketing | Point of View
Download our latest paper to learn more about the different types of co-creation approaches and get specific recommendations on how co-creation can...
Marketing | Ipsos Ideas
In our view, Relevance, Expensiveness and Differentiation are superior concept screening measures because they are less sensitive to differences in...
Marketing | Ipsos Ideas
Each of us is acutely aware of the turbulent economic situation faced by much of the world’s population, Canadians included. The current economic...
Marketing | Webinar
View this presentation to learn about the latest tools that Packaged Goods companies are using to understand their marketplace, create new product...
Media, Content and Technology | Ipsos Minute
Ipsos MediaCT has been tracking Green technology issues for several years. In this interview, Mike shares some highlights from this year’s findings...
Marketing | Ipsos Ideas
The war between national brands and private label brands is heating up. The market landscape is changing as the availability and quality of retailer...
Marketing | Ipsos Ideas
The world lives on the Internet. All around the globe, people have become familiar and comfortable with living and working online. From online...
Media, Content and Technology | White Paper
Get a better understanding of which segmentation methods should be employed to achieve your objectives by downloading this new white paper. This...
Marketing | Ipsos Ideas
Marketers know first-hand how challenging it is to introduce successful new products–and the stakes involved when new products fail.
Media, Content and Technology | White Paper
Learn when (and when not) to use segmentation to address marketing issues, and how to create meaningful and relevant segments that can address your...
Marketing | Ipsos Ideas
The escalating cost of launching successful new brands in a competitive market creates greater pressure to leverage existing brands into new product...
Marketing | Ipsos Ideas
It is a commonly accepted belief that a successful package is one that is highly visible to the consumer and that readily conveys the brand’s...
Marketing | Point of View
Most large consumer goods companies leverage brand extension strategies to grow their brands. This paper helps the Marketer to consider brand...
Marketing | Ipsos Ideas
So here we are. We're in a recession. Belts are tightening and budgets are getting trimmed. And if you operate in the travel and hospitality sector,...
Marketing | Ipsos Ideas
Financial services companies sit on a wealth of customer data, yet lag behind many other industries in their approach to segmenting and targeting...
Media, Content and Technology | Ipsos Ideas
Since 2006, Ipsos MediaCT’s MOTION syndicated program has been monitoring the digital video landscape, with the aim of understanding the impact...
Media, Content and Technology | Ipsos Ideas
Online social networking – by far it has been the biggest marketing buzzword over the past couple of years. It seems every speaking event, every...
Marketing | Ipsos Ideas
An Ipsos Marketing Point of View
How expensive consumers perceive your product to be – a measure we call “Expensiveness,” for lack of a better...
Marketing | Ipsos Ideas
As we head into the holiday season, how are Canadians using the Internet to make their purchases? And with an economic crisis rocking the entire...
Advertising | Ipsos Ideas
Connecting your brand message to your target audience is a challenge. To make that connection, you need a mix of media that communicates your message...
Public Affairs | Ipsos Ideas
At Ipsos Public Affairs we help our clients avoid crises through forward-looking reputation research. However, even clients who track their...
Media, Content and Technology | Ipsos Ideas
Without a doubt, since Ipsos reported last year in this newsletter on Green: The New Color for Tech?, technology companies in general have...
Public Affairs | Ipsos Ideas
With the issue of climate change now at the fore, hardly a day goes by without a "Green" issue making a splash in the media or another company...
Marketing | Ipsos Ideas
The environment? Of course we care! Topical—indeed almost omnipresent these days—it’s a given that Canadians are concerned about the state of the...
Public Affairs | Point of View
The low-income consumer has become part of the common parlance of today's business world, resulting from the unending pressures to find new growth...
Marketing | Ipsos Ideas
Over the past 20 years, Ipsos Vantis has evaluated over 12,000 new product ideas across a wide variety of sectors…specifically: durable goods,...
Public Affairs | Point of View
The realities of a true global economy have placed pressures on all economic players to find new and profitable markets. One such market is the large...
Advertising | Ipsos Ideas
In the past year, Ipsos ASI has evaluated over 100 digital communications using Ipsos ASI’s holistic 360 tools. What have we learned in that time?...
Advertising | Ipsos Ideas
Creative advertising can win big awards and turn copywriters and art directors into stars. But really great advertising gets to the basics of how...
Media, Content and Technology | Ipsos Ideas
Recent research conducted by Ipsos Insight among online adults hints that future growth in online video services may be predicated more on...
Advertising | Ipsos Ideas
Marketers around the globe spend hundreds of billions of dollars a year on advertising. Yet fewer than half of their campaigns succeed. That’s a lot...
Marketing | Ipsos Ideas
With a continuing focus on healthier lifestyles and choices, nutritional and dietary supplements are capturing consumer attention and pocketbooks. As...
Advertising | Ipsos Ideas
Like the weather, many marketing professionals talk about following a consumer-centric marketing program, but few do anything about it. Many...
Marketing | Ipsos Ideas
The mass market is dying, and with it, the old marketing paradigms. Fragmentation of the media, channel proliferation, and simultaneous media...
Public Affairs | Ipsos Ideas
Consumers appear to be wary of companies who label their products as being ‘green’, or environmentally friendly. The results of an Ipsos Reid study...
Media, Content and Technology | Ipsos Ideas
A recent technology-based study conducted by Ipsos Insight examined ownership of various consumer tech devices. The results showed that American...
Media, Content and Technology | Ipsos Ideas
‘Green’ or environmentally sensitive Tech products and practices are emerging as a new element of Tech brand positioning and consumer consideration,...
Advertising | Ipsos Ideas
For too long, many marketers have ignored the basics of how human beings are wired and how they work emotionally. As a result, the effectiveness of...
Advertising | Ipsos Ideas
An interview with Ipsos ASI’s John Hallward, author of the new book Gimme! The Human Nature of Successful Marketing
John Hallward has worked in...
Media, Content and Technology | Ipsos Ideas
Marketing | Ipsos Ideas
Public Affairs | Ipsos Ideas
Some people just love to talk about companies. And those who do tend to have a more firm belief system about them—favourable or unfavourable—than...
Marketing | Point of View
With consumers seeking more than just variety and at the same time retailers unable or unwilling to stock full product lines, manufacturers are...
Advertising | Ipsos Ideas
If you haven’t heard the hype, the theory of low attention processing (LAP) holds that consumers can be influenced by an ad even when they are not...
Marketing | Point of View
The first year a product is on the market is the most critical. Consumers can be the key to understanding why a new product is or isn’t meeting...
Marketing | Ipsos Ideas
Marketing | Ipsos Ideas
Public Affairs | Ipsos Ideas
Marketing | Ipsos Ideas
For a moment, consider yourself once again… a teenager. You have convinced yourself, quite easily, that you desperately need one of those new...
Marketing | Ipsos Ideas
This is part 1 of a 2-part series. View part 2
A Wider View of Segmentation
Throughout the fifty-plus year history of market research, we have...
Marketing | Ipsos Ideas
This is part 2 of a 2-part series. View part 1
Constructing the Terrain
To bring the various issues, thoughts, and content elements together to...
Public Affairs | Ipsos Ideas
Who steals my purse steals trash; ’tis something, nothing;
’Twas mine, ’tis his, and has been slave to thousands;
But he that filches from me...
Advertising | Ipsos Ideas
Advertisers looking to maximize the exposure of their products and services often resort to tagging short, 10-second spots onto longer...
Media, Content and Technology | Ipsos Minute
In this briefing, Todd explains why and how to help consumers overcome the ‘worth-it’ hurdle (the time it takes to learn new technologies) to ensure...
Media, Content and Technology | Ipsos Minute
In this briefing, Brian talks about the trend of consumers having more control over content – both in what they want and when they want it.
Media, Content and Technology | Ipsos Ideas
In an environment of increasing consumer choice and control, it is critical to unpack the mental model and understand what drives—and hinders—user...
Marketing | Ipsos Ideas
Despite consumers concentrating their household purchasing on a limited array of products, companies continue to launch new products as a way to...
Marketing | Ipsos Ideas
Creating product line extensions outside the parent brand’s core category can create innovative, successful new products and leverage brand equity—if...
Marketing | Ipsos Ideas
Shopping for a new home printer, I found a shelf full of top quality printers at rock-bottom prices; I threw down the cash and ran out the door...
Media, Content and Technology | Ipsos Ideas
Loyalty | Ipsos Ideas
Marketing | Ipsos Ideas
Media, Content and Technology | Ipsos Ideas
Marketing | Ipsos Ideas
Marketing | Ipsos Ideas
Marketing | Ipsos Ideas
Marketing | Ipsos Ideas