Public Affairs | Ipsos Ideas
The start of a new year in Canada is prime RRSP season. So as Canadians turn their minds to retirement, who’s saving and who’s not?
Public Affairs | Presentation
Ideal for Board Members, Executive Directors, and Chief Development Officers in the Not-for-Profit sector, this breakfast seminar featured the very...
Marketing | Presentation
The Canadian Sports Monitor is a research study that delves into the hearts and minds of Canadian sports fans. The study identifies fans for key...
Public Affairs | Ipsos Ideas
The question of globalization is weighing on the minds of many around the world. What do consumers and citizens feel about globalization, expanded...
Loyalty | Ipsos Ideas
By all accounts, the Recovery is on the way. And now, your management is keen to develop a plan that will help your organization capitalize on the...
Marketing | Ipsos Ideas
Gambling on the Internet is illegal. But that doesn’t mean Canadians aren’t interested. A recent Ipsos Reid study shows that Canadians are becoming...
Media, Content and Technology | Ipsos Ideas
As a nation, we just passed a significant milestone. And it had nothing to do with shiny gold medals or hockey pucks. Well, maybe it did…this is...
Public Affairs | Articles
3-1-1 Service Centres are at the forefront of public service delivery. Intended to act as a one-stop shop for municipal information, these centres...
Advertising | Ipsos Ideas
Ever ponder the relevance of the Internet for video advertising exposure? Our advertising research expert John Hallward does. Read his thoughts on...
Marketing | Articles
In this article published by MRIA's Vue Magazine (January 2010), Ipsos' John Mohler highlights surprising findings from our annual survey of the...
Marketing | Point of View
Download this detailed Point of View to learn how marketers can develop better communication strategies to target Canada's new immigrants. This paper...
Loyalty | Point of View
Immigrants' contribution to the Canadian economy is a well established fact. However, Ipsos' own research has shown that regardless of ethnicity,...
Marketing | Ipsos Ideas
Each of us is acutely aware of the turbulent economic situation faced by much of the world’s population, Canadians included. The current economic...
Marketing | Point of View
The current economic indicators and public polling data confirm we are in a time of extreme volatility. In response to the recession, businesses are...
Marketing | Ipsos Ideas
Households are constantly juggling their expenses, re-organizing their priorities. Aside from personal cash flow shifts, changes in the market...
Media, Content and Technology | Ipsos Ideas
The digital revolution has overtaken the world in nearly every corner of technology and commerce. Yet for those traditional bastions of trend...
Marketing | Ipsos Ideas
The digital revolution has overtaken the world in nearly every corner of technology and commerce. Yet for those traditional bastions of trend...
Loyalty | Ipsos Ideas
Just about everyone understands that the current global economic crisis is forcing all of us into a period of adjustment and change. Because it...
Media, Content and Technology | Ipsos Ideas
Online social networking – by far it has been the biggest marketing buzzword over the past couple of years. It seems every speaking event, every...
Marketing | Presentation
We hope you found our recent lunch seminar featuring new market research insights on the fastest growing Ethnic and New Canadians markets from South...
Marketing | Ipsos Ideas
As we head into the holiday season, how are Canadians using the Internet to make their purchases? And with an economic crisis rocking the entire...
Public Affairs | Ipsos Ideas
We keep hearing the tales of gloom and doom—investments plummeting, stock market rollercoaster rides, mortgage woes. The economy is in trouble. And...
Public Affairs | Articles
Municipal governments get failing grades on energy conservation... but does it even matter?
Public Affairs | Ipsos Ideas
A recent Ipsos Reid study reveals that Canadians have started to change their commuting habits. What is fuelling this change? While climate change...
Marketing | Ipsos Ideas
The environment? Of course we care! Topical—indeed almost omnipresent these days—it’s a given that Canadians are concerned about the state of the...
Public Affairs | Ipsos Ideas
Let’s face it…this past winter was brutal! After a seemingly non-stop season of shovelling snow, and scraping ice off the windshield, it is time for...
Public Affairs | Ipsos Ideas
When it comes to deciding what kind community they want to live in during retirement, three in five Baby Boomers (60%) say they are happy where they...
Public Affairs | Articles
Canadians rate the quality of public infrastructure – and how well the three orders of government have managed their responsibility...
Public Affairs | Articles
Canadians assess arts and culture in their communities.
Advertising | Ipsos Ideas
The Olympics are one of the world’s premiere events, touching the hearts and souls of millions of people. The Olympic aura transcends the timeframe...
Marketing | Ipsos Ideas
When it comes to the legality of Internet gambling, people apparently have the wrong idea. Two recent Ipsos Reid polls conducted online with...
Public Affairs | Ipsos Ideas
Choosing an appropriate gift for a family member, friend or colleague is often a tricky task, especially when they are a difficult person to buy for....
Public Affairs | Ipsos Ideas
There is a growing body of evidence that suggests regular cultural participation helps citizens forge stronger relationships with not only their...
Media, Content and Technology | Ipsos Ideas
Online social networks and communities appear to have hit the Internet with the momentum of a runaway locomotive. A new Ipsos Reid study - “Online...
Marketing | Ipsos Ideas
There is increasing talk about collaborative health care teams – an idea that would bring together health care professionals such as doctors,...
Public Affairs | Ipsos Ideas
Consumers appear to be wary of companies who label their products as being ‘green’, or environmentally friendly. The results of an Ipsos Reid study...
Media, Content and Technology | Ipsos Ideas
Blogs are a fast growing phenomenon on the Internet and an area that has massive potential impact on our world, especially in marketing. A recent...
Media, Content and Technology | Ipsos Ideas
In recent years, email has proven itself to be an increasingly popular and highly effective marketing tool with its ability to precisely target vast...
Public Affairs | Ipsos Ideas
The environment as an issue has historically grown in importance on the public’s agenda when economic times are good, and fallen back when economic...
Marketing | Ipsos Ideas
Ethnic marketing has become one of the hottest trends of 2007, and Chinese and South Asian markets are particularly tantalizing.
Canadian...
Marketing | Ipsos Ideas
Marketing | Point of View
Concept testing is a critical step in identifying winning ideas, and the vast majority of consumer packaged goods companies are engaged in some form...
Marketing | Case Study
Accubiotix,* one of the world’s leading pharmaceutical companies, was looking to measure the health of one of their brands in Canada relative to a...
Marketing | Ipsos Ideas
The headline says it all: Text Messaging and Email Dominate Wireless Internet Access. If you can’t read the headline, you might be still tethered to...
Marketing | Ipsos Ideas
Email. It’s hard to imagine life in business without it. What is amazing is that this business tool barely existed just over a decade ago. I...
Advertising | Ipsos Ideas