Loyalty | Ipsos Ideas
How do you actually go about managing loyalty or more specifically loyalty and attraction? First, you need an understanding of why people are at risk...
Media, Content and Technology | Ipsos Ideas
Brand equity is the intangible value a product or service offers its customers. One measure of brand equity is the additional value a customer would...
Loyalty | Ipsos Ideas
In designing the appropriate response strategy to build loyalty or attraction, you need to base your decisions on the things that are undermining...
Loyalty | Articles
In this installment of Simply Loyal – a regular column focused on understanding why people are at risk of switching brands/suppliers and what to do...
Loyalty | Ipsos Ideas
Emotional drivers frequently drive brand loyalty. You need to know how consumers connect with your brand. Do they care about your brand or about your...
Loyalty | Articles
In this installment of Simply Loyal – a regular column focused on understanding why people are at risk of switching brands / suppliers and what to do...
Loyalty | Ipsos Ideas
Most managers accept the importance of customer loyalty to the long-term success of their businesses. CEOs consistently rank it in their top five...
Marketing | White Paper
Ipsos Marketing recently embarked on a multinational R&D study to uncover better ways to understand how consumers connect with brands. Our...
Marketing | Ipsos Ideas
For some time now, consumer goods manufacturers have cast their eye on the U.S. Hispanic market because of its high volume potential and long-term...
Loyalty | Ipsos Ideas
You could be building both—reciprocally. Loyalty guru Tim Keiningham reports on how brand-centric and customer-centric marketers are combining their...