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Thought Starter: A Look At Car Buying Intentions in Canada

Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes

With North America's International Car Show now underway (January 19–27, 2013), we wondered what was driving the automotive sector in Canada. Conducted earlier this month, we asked Canadians about their intentions to purchase a vehicle in 2013. The results of our eNation survey found that approximately 1 in 5 households plan to purchase a vehicle in 2013; and of those, almost half (48%) say they plan to buy a new car only or both a new and used car.

Read the detailed results from our eNation survey to see who's buying what, why, and how much they are planning to spend.

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Thought Starter: A Look At Car Buying Intentions in Canada

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RhysGibb Rhys Gibb
Vice President, Canada
Ipsos Public Affairs