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Thought Starter

Thought Starter

Thoughts and ideas from Ipsos Public Affairs to stimulate your understanding of public opinion and consumer attitudes.


Is it Trendy to be Healthy? Or Healthy to be Trendy?

Root vegetables? Meditation? Cleansing diets? Juicing? E-cigarettes? In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we take a...     


Americans Give Their Forecast for 2030

Some say the best way to predict the future is to create the future. In this month’s Thought Starter sourced by Ipsos’ eNation Omnibus, we fast...     


A Playbook for America’s Most Popular Sport

Although baseball is traditionally Americans favorite pastime, football is the most popular in the U.S. In this month’s Thought Starter sourced by...     


Millennials and Baby Boomers: Like Two Peas in a Pod?

Millennials and Boomers: how similar or different do you think their spending habits, financial priorities, and travel destinations are? In this...