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Your Stakeholders and Your Reputation

Why is measuring stakeholders important? Research is about asking relevant questions to relevant people. In the context of corporate reputation, it is critically important to identify the right audience(s): the stakeholder groups whose views can really make a difference to the prosperity of the organisation. Learn more by downloading our latest Point of View.

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Your Stakeholders and Your Reputation

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5 pages; 3 charts


SandraGuiry Sandra Guiry
Senior Vice President / Première Vice-présidente, Canada
Ipsos Public Affairs

TrentRoss Trent Ross
Executive Vice President
North America

Ipsos Public Affairs