Messaging and Communication in the Public Sector: Enabling Information Sharing and Behavioral Change
How can public sector organizations ensure that their messaging is effective? How can effective messaging 'move the needle' on stakeholder attitudes and behaviors?
In this paper, Ipsos Public Affairs researchers examine the critical role of each of the components of effective messaging and their impact on stakeholder behaviors and attitudes. Learn more about:
- The role of the message, the messenger and the target audience
- Message testing and credibility of messengers
- Using demographic, attitudinal and behavioral variables to reach target audiences
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