You Need to be Known to be Liked
Applying Lessons from Corporate Reputation Management to the Public Sector
In this Point Of View, Ipsos Public Affairs researchers apply corporate reputation research concepts to the Public Sector, analyzing Americans' ratings of federal bodies and exploring the link between familiarity and favorability for Public Sector organizations.
Not registered yet?
Register now to view this article and access all premium content from Ipsos, North America's most trusted market research brand.