Building the Reputation of Higher Education Institutions

In this Point of View, Ipsos’ Higher Education Research Team explores the relationship between reputation and higher education institutions. This paper highlights proven approaches and methodologies for building the reputation of higher education institutions and communicating effectively as well as understanding the market and audience. These include market landscaping, segmentation and reputation research techniques that provide unique, in-depth insights at various stages of the higher education program development cycle.

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Building the Reputation of Higher Education Institutions

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Clifford Young
President, US
Ipsos Public Affairs
+1.202.420.2016
clifford.young@ipsos.com
Meghann Jones
Vice President, US
Ipsos Public Affairs
+1 202 420 2019
meghann.jones@ipsos.com