5 pages; 2 charts
In this Point Of View, Ipsos Public Affairs researchers apply corporate reputation research concepts to Associations and NGO’s, analyzing Americans'...
8 pages; 7 charts
The amount of information available to the average consumer has increased exponentially over the last 10 years. But where exactly are consumers...
7 pages; 4 charts
This Ipsos Public Affairs Point of Views explores American public opinion on the reputation and credibility of energy sources, compared to citizens...
22 pages; 13 charts
Download this 22-page paper to learn more about the differing attitudes towards municipal governments around the world. The paper presents an...
8 pages; 5 charts
This Ipsos Public Affairs paper examines global attitudes towards energy solutions. The findings highlight the importance of public opinion in the...
4 pages; 6 charts
In this paper, Ipsos Public Affairs researchers examine the critical role of each of the components of effective messaging and their impact on...
7 pages; 5 charts
In this Point Of View, Ipsos Public Affairs researchers apply corporate reputation research concepts to the Public Sector, analyzing Americans'...
3 pages; 3 charts
When the definitive history of the 2009 healthcare reform debate is written, one footnote will read how varied, even contradictory, the polls had...
2 pages; 2 charts
Our research shows that there is a strong link between the reputation of iconic American corporations and image of the U.S. abroad. As this...
8 pages; 8 charts
As the healthcare reform debate continues, Ipsos researchers explore how the American public views Medicare vs. leading insurance companies. So how...
4 pages; 1 chart
Environmental initiatives are an increasingly popular component of Corporate Social Responsibility programs. How can you determine the impact of...
5 pages; 2 charts
Why is measuring Trust so critical in determining an organization's reputation? Actively managing your corporate reputation by building trust among...
4 pages; 2 charts
In our experience, most new administrations – whether they are in the U.S. or in other countries – make the fundamental mistake of confusing the...
4 pages; 2 charts
How can triangulating reputation levers with current industry issues and message fit, be utilized to shift opinions about an organization over the...
4 pages; 5 charts
Americans’ attitudes about key issues raised in the healthcare reform debate differ significantly depending on income, age, family status, employment...
12 pages; 5 charts
Welcome to the second world public opinion report from the Ipsos Global @dvisor - World Public Opinion and the Economic Crisis: The Disruption Hits...
4 pages; 5 charts
Faced with the most pronounced economic downturn in a generation, local governments have been especially hit hard as revenue bases have drastically...
64 pages; 30 charts
Welcome to the first world public opinion report from the Ipsos Global @dvisor – The Gathering Storm.Key topics covered in the analysis include world...
4 pages; 2 charts
Since 2006, Ipsos Public Affairs has been studying and tracking the corporate reputation of over one hundred leading corporations in the United...
4 pages; 3 charts
The election of Barack Obama as President of the United States has been perceived throughout the world as an historical event by any measure. Among...
4 pages; 7 charts
Brands are cognitive heuristics that cut through the information clutter by capturing "core values" that communicate what a party or a company, or a...
6 pages; 5 tables; 4 charts
As social researchers, we have sought to look at opinion trends on same-sex marriage in the United States to sort out the arguments that have merit...
3 pages; 1 chart
Read our latest paper that points out the impact of Congress’ plan could have been met with greater support if more care was given to how the...
5 pages; 3 charts
Why is measuring stakeholders important? Research is about asking relevant questions to relevant people. In the context of corporate reputation, it...
4 pages; 4 charts
The subject of corporate reputation is a veritable cottage industry these days – articles, interviews, and reports abound. Reputation and reputation...
3 pages
At Ipsos Public Affairs we help our clients avoid crises through forward-looking reputation research. However, even client's who track their...
7 pages; 7 charts
When it comes to health and wellness, opinion elites around the world are clearly voicing their opinion that bigger is not better. Obesity is a...
5 pages; 5 charts
Download our new paper featuring results generated by the Ipsos Global@dvisor – a semi-annual public opinion tracker of elite opinion formers in 22...
4 pages; 4 charts
The most recent data from Ipsos' Global@dvisor suggest that in the context of the global economy, American economic pessimism has been exported...
6 pages; 9 charts
The low-income consumer has become part of the common parlance of today's business world, resulting from the unending pressures to find new growth...
5 pages; 5 charts
The realities of a true global economy have placed pressures on all economic players to find new and profitable markets. One such market is the large...
5 pages; 1 chart; 3 tables;
Public Opinion is sovereign in democracy. Unmet citizen demands are the harbingers of future electoral disaster. Political leaders and policy...
