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Getting Into the Games: Who's Watching, What, and How?
Ipsos-Ideas / Public-Affairs
by Keren Gottfried
What happens when you put the Queen, Mr. Bean, 007, David Beckham, Paul McCartney and 10,000 of the world’s finest athletes all on the same stage? Clearly, you have the opening ceremony of the Games of the XXX Olympiad in London. As we pass the mid-point of the 2012 Games, no doubt, you‘ve been watching intently. The Olympics have long been a viewing and brand-building bonanza. But who’s watching, what are they watching and how are they following the action in London? That depends on where you are in the world.
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