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Ipsos Ideas

Ipsos Ideas

Each monthly issue of Ipsos Ideas delivers insights and ideas that Ipsos researchers have gleaned from their work in each of the company’s five research specialties: advertising, loyalty, marketing, media, and public affairs research.

Consumer Spending Trends: Holiday Recap

February 2012

The holiday season has wrapped up for another year. So as we start to make (and break) our New Year’s resolutions, how did America do in sticking to...     

Applying Lessons from Corporate Reputation Management to Associations and Non-Governmental Organizations

January 2012

Reputation and its management have long been staples in the business executive’s toolbox. At first, public affairs professionals looked to reputation...     

Brands and the Celebrity Effect

August 2011

Brands frequently turn to celebrities and well-known personalities to endorse their products and services. It is a tried and tested strategy that...     

How Will Canadians React to the Proposed Round of Government Belt Tightening?

July 2011

At the federal level the majority Conservative Government has moved forward with a new Budget and a plan to eliminate the deficit by 2014. At the...     

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