February 2012
The holiday season has wrapped up for another year. So as we start to make (and break) our New Year’s resolutions, how did America do in sticking to...
January 2012
Reputation and its management have long been staples in the business executive’s toolbox. At first, public affairs professionals looked to reputation...
August 2011
Brands frequently turn to celebrities and well-known personalities to endorse their products and services. It is a tried and tested strategy that...
July 2011
At the federal level the majority Conservative Government has moved forward with a new Budget and a plan to eliminate the deficit by 2014. At the...
July 2011
Reduce. Reuse. Recycle. For the past several decades, those have been the three Rs of the environmental movement in America and beyond. But all...
March 2011
For too long now, you’ve heard the gloom and doom over jobs and the economy. So how about some good news? Americans love there jobs! In fact, U.S....
February 2011
Facebook continues to grow in size and importance. Nowhere is this truer than in the teenage world. So how have teens embraced this social media...
September 2010
A central player in the recent economic drama was the consumer. As the outward signs of economic recession became obvious, consumers reacted...
July 2010
Where exactly are consumers getting information about companies or organizations from, and how credible do they consider mainstream media, corporate,...
July 2010
The question of globalization is weighing on the minds of many around the world. What do consumers and citizens feel about globalization, expanded...
February 2010
Ipsos Public Affairs believes strongly in the present value of corporate reputation. What does that mean? Present Value means that your reputation...
November 2009
The environment is a popular topic of conversation within corporate reputation circles. As Public Affairs researchers, Ipsos is frequently asked...
September 2009
Little frustrates communications professionals more than developing a great campaign only to see it have little or no impact on their company’s...
August 2009
In the March 2009, our Global @dvisor report described the “Gathering Storm” of the economic crisis we are now living through. Our major point was...
April 2009
The subject of corporate reputation is a veritable cottage industry these days – articles, interviews, and reports abound. Reputation and reputation...
January 2009
The prevailing wisdom among pundits is that the Republican Party is in serious, long- term trouble. In the best case scenario, it will spend many...
November 2008
With the holiday gift season upon us, many retailers and charitable organizations are in their busiest period. But with an economic crisis looming...
October 2008
In what is one of the most important U.S. elections in recent memory, what are the highlights and lowlights of the campaign and what has really been...
October 2008
We keep hearing the tales of gloom and doom—investments plummeting, stock market rollercoaster rides, mortgage woes. The economy is in trouble. And...
October 2008
At Ipsos Public Affairs we help our clients avoid crises through forward-looking reputation research. However, even clients who track their...
September 2008
When it comes to predicting sales success, Ipsos and the Insurance Corporation of British Columbia (ICBC) have proven to be a winning team.
As an...
September 2008
Beijing’s winning bid for the 2008 Olympic Games marked the start of a gargantuan opportunity and a major marketing competition — the race for...
July 2008
With the issue of climate change now at the fore, hardly a day goes by without a "Green" issue making a splash in the media or another company...
July 2008
A recent Ipsos study has found that 67% of Americans have changed their driving habits. What is fuelling that change? While climate change and...
July 2008
A recent Ipsos Reid study reveals that Canadians have started to change their commuting habits. What is fuelling this change? While climate change...
June 2008
When it comes to predicting sales success, Ipsos and ICBC have proven to be a gold medal winning team. As an official supporter of the 2010 Winter...
June 2008
Whether getting your kicks on Route 66 or planning that dream getaway to Europe, the summer is a time for adventure, fun, and soaking up the sun. Or...
June 2008
Let’s face it…this past winter was brutal! After a seemingly non-stop season of shovelling snow, and scraping ice off the windshield, it is time for...
April 2008
Traditional message testing approaches typically focus on the message alone: Is it good? Is it bad? Is it clear? Is it credible? However, our...
April 2008
We all have dreams of the perfect retirement – be it more time with family, world travel, or a leisurely life in Florida – but how do we make sure we...
April 2008
When it comes to deciding what kind community they want to live in during retirement, three in five Baby Boomers (60%) say they are happy where they...
December 2007
Choosing an appropriate gift for a family member, friend or colleague is often a tricky task, especially when they are a difficult person to buy for....
November 2007
There is a growing body of evidence that suggests regular cultural participation helps citizens forge stronger relationships with not only their...
October 2007
North Americans are known for their philanthropic behavior with Americans giving nearly $300 billion dollars to charities in 2006. However, in the...
September 2007
Consumers appear to be wary of companies who label their products as being ‘green’, or environmentally friendly. The results of an Ipsos Reid study...
August 2007
The world’s most engaged citizens say that while they personally embrace global trade and corporate investment in their homeland, they want their...
August 2007
A new study conducted by Ipsos Reid on behalf of Icynene examined what North Americans are doing to cut greenhouse gas emissions at home. The study...
July 2007
The food and beverage industry’s generally positive image among the public is under threat. According to the latest edition of I-Rep, Ipsos’ biannual...
June 2007
The Top World Engaged Public Opinion Influencers Embrace Global Trade and Corporate Investments But Want Their Governments To Crack Down on...
April 2007
Comprehensive survey research on corporate reputation supports that building awareness around a relevant and easy-to-relate theme is key to...
April 2007
The environment as an issue has historically grown in importance on the public’s agenda when economic times are good, and fallen back when economic...
December 2006
Some people just love to talk about companies. And those who do tend to have a more firm belief system about them—favourable or unfavourable—than...
November 2006
Hurricane Katrina devastated many parts of the Gulf Coast in late August of 2005, becoming the costliest Atlantic hurricane in history. In addition...
May 2006
The future will be dominated by competition for public trust. People are
increasingly turning to “trustmarks” to sort through the cluttered...
April 2006
Who steals my purse steals trash; ’tis something, nothing;
’Twas mine, ’tis his, and has been slave to thousands;
But he that filches from me...
April 2006
The hurricanes of 2005 had a devastating effect on the life and livelihood of Gulf Coast residents, and could be having a negative effect on the...
April 2006
Whether they practice it, doubt it, or have never even heard of it, corporate social responsibility (CSR) is changing the way Canadian companies do...
December 2005
While split down the center, are American politics still essentially centrist—issues largely matters of degree and nuance—as they have been for most...
September 2005
Concerns about healthy eating and obesity are reshaping both American attitudes and consumption habits. Moreover, constantly shifting consumer...
June 2005
Measuring corporate reputation is more than assessing favorability and ratings on key attributes. Ipsos Public Affairs has been developing a new...
March 2005
After an ocean of ink spilt defining our political differences in black and white, as if there were unbridgeable disparities between the red states...
December 2004
It is not unusual for polls of children and teenagers to be excellent barometers of public attitudes on contentious, widely discussed public policy...
August 2004
Each quarter, Ipsos-Public Affairs designs a study of American opinion on different topics for the PBS program Flashpoints USA. The latest...
April 2004
The increased prevalence of obesity in the United States is an area of heightened public concern, and the questions of who or what is responsible and...
February 2004
Americans are divided on the role of religion in making decisions in their everyday lives. About one quarter of the population are regular...
December 2003
By interviewing 1,000 American adults over a three-day period, twice a week, every week of the year, we have learned a wealth of information for our...
October 2003
While Americans remain worried about terrorism and the current slump has heightened concern about the economy, education is likely to be a feature of...
August 2003
The following facts and figures are compiled from Ipsos U.S. Express, a twice-weekly omnibus survey of American public opinion, from products to...
June 2003
The military action led by the U.S. and U.K. that toppled the regime of Saddam Hussein in Iraq could hardly have been more successful, swift, or...
April 2003
No risk – yet – of boycotts
Has the U.S. decision to pursue military action against Saddam Hussein and remove the Iraqi regime by force put American...
February 2003
Corporate reputation and the bottom-line
Increasingly, corporations are being forced to play the role that candidates play in a political campaign....
February 2003
And precisely where are they headed?
Maybe it's because they're too young to have experienced the last recession. Or maybe it's youthful optimism....
