In this paper, Ipsos Public Affairs researchers examine the critical role of each of the components of effective messaging and their impact on...
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Public Affairs
In this Point Of View, Ipsos Public Affairs researchers apply corporate reputation research concepts to the Public Sector, analyzing Americans'...
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Public Affairs
Our research shows that there is a strong link between the reputation of iconic American corporations and image of the U.S. abroad. As this...
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Public Affairs
As the healthcare reform debate continues, Ipsos researchers explore how the American public views Medicare vs. leading insurance companies. So how...
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Public Affairs
In this Special Issue of Ipsos Ideas, our research magazine, experts from Ipsos Public Affairs offer insight into how a good reputation can be used...