Women, Power & Money is a global multi-wave study examining women’s lives, lifestyles and marketplace impact across three generations (Gen Y, Gen X, and Baby Boomers). The findings from the fifth wave of this study, conducted by Ipsos MediaCT, are presented in this white paper, which identifies a shift in women’s priorities and how they are charting the course for the future.
The white paper, co-developed with FleishmanHillard and Hearst Magazines, also reveals key differences in the way the three groups perceive brands, as well as the best way to for marketers to resonate across genders and generations in this ever diversifying landscape of consumers.
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