Home  /  Knowledge & Ideas  /  Media, Content and Technology  /  White Papers  /  

IGN & Ipsos: Are You Game?

Ipsos MediaCT, Ipsos Understanding Unlimited (Ipsos' qualitative research division), and IGN Entertainment have co-released the most comprehensive research study examining the growing diversity, consumption patterns and social activity of videogamers: Are You Game?. This unique research study was conducted in two phases, a quantitative overview of gaming households among the U.S. online population, and a follow-up qualitative deep dive among the key segments in the gaming market. The qualitative portion of the research included focus groups and in-home interviews. Learn more about the unique behaviors of gamers by reading this paper now.