The Advanced Advertising Media Project (AAMP) is an industry-wide research initiative, created to quantify the impact of advertising within free...
When assessing the performance or health of a traditional retail Gaming franchise, most people rely on unit sales or YoY growth. But often...
Download this white paper to read detailed results from a study conducted by Ipsos and Deloitte Consulting. The survey, conducted in the 3rd quarter...
14 pages; 12 charts
Download this white paper published in March 2010 to learn more about why America's Business Elite are the most influential market segment,...
5 pages; 4 graphs
Learn more about measuring and determining the drivers of brand equity by downloading this detailed white paper.This paper details an approach for...
16 pages; 10 charts
Reading behavior is rapidly changing as a result of the Internet and other technological innovations. Today “print” content cannot only be obtained...
8 pages; 7 charts;
Get a better understanding of which segmentation methods should be employed to achieve your objectives by downloading this new white paper. This...
16 pages; 15 charts
Learn when (and when not) to use segmentation to address marketing issues, and how to create meaningful and relevant segments that can address your...
8 pages; 7 charts;
Get excerpts from Ipsos' 2008 MOTION program by downloading our latest Point of View. This paper shares detailed data and analysis regarding...
11 pages; 12 charts
Do you know what percentage of Americans prefer 100% free, but advertising-supported online video vs. fee-based? What about the percentage of 25-34...
21 pages; 32 charts and graphs
Ipsos MediaCT, Ipsos Understanding Unlimited (Ipsos' qualitative research division), and IGN Entertainment have co-released the most comprehensive...
8 pages, 3 charts
Anticipating the nature and potential evolution of market barriers and tracking this progression over time can offer a valuable complement to choice...
6 pages, 9 tables/charts
Ipsos has evaluated over 10,000 new product ideas over the past 20 years. For many of these, there has been an opportunity to observe and analyze the...
22 pages; 13 charts
The paper discusses the results of a comparison study of nine US sample providers, and shows that, beyond demographics, each sample source has an...
