Watching for Signs of Land
Speakers: Joe Cesaria
Recorded Date: Wednesday, November 18, 2009
Duration: 30 minutes
View this Ipsos MediaCT presentation to hear our views on the important new "signs of land" we’re watching amid all the fraught in the Tech/Media marketplace.
In recent times it’s become fashionable to rhapsodize about how "everything is connected," with lots of attention lavished on emerging social media, "TV Everywhere," gaming as a new family "glue," linking shortened consumer attention spans to "the long tail," and the mobile device to – well – everything. However, in recent quarters, we’ve also had the opportunity to see the flipside of "pervasive connection" – across investment classes, economic sectors, country and regional economies – and to see how abrupt downshifts in consumer fortunes impact their purchasing mindsets and behaviors. The result so far is that, as Yankee Hall-of-Famer Yogi Berra famously quipped, "the future ain't what it used to be."
Not registered yet?
Register now to view this article and access all premium content from Ipsos, North America's most trusted market research brand.