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Inside America's Video Game Player

With the growth of smartphones, launch of the iPad, and expansion of traditional gaming consoles into broader entertainment arenas, the reach and impact of video gaming is pervasive among Americans. Magnify that reach by the uniquely immersive, addictive, and episodic nature of the gaming experience, and it's the way more and more Americans prefer to engage (and escape).

Please view this webinar to hear recent findings from a survey of American gamers. This webinar highlights key trends and findings in the areas of:

• How Gamers Game (platforms, genres, and social elements)
• How Gamers "Get Game" (recent/planned device and game acquisition)
• How Gamers Feel About Gaming (attitudes and perceptions regarding what they enjoy most about gaming, and how it impacts their lives and families)

Video gaming has become a qualitatively distinct and engaging new 'medium,' in much the same way that the Internet did over the past decade, impacting all other media and entertainment options along the way. Smart marketers seek to anticipate the effects of video gaming on their strategy and tactics, capitalize on emerging market opportunities, and look for ways to integrate video gaming into the evolving marketing mix.