Home  /  Knowledge & Ideas  /  Media, Content and Technology  /  Webinars  /  

Emerging Trends in Digital Media, Content and Hardware

To consumers, today's multimedia options are as daunting as they are captivating. Consumers must navigate a world of choices including online music subscriptions, a la carte download stores and satellite radio services; mobile video, ringtones and wireless music downloads; video-on-demand and emerging online video acquisition channels; podcast- and RSS-delivered news, information, and entertainment; and a universe of digitally enabled and feature-laden devices that changes literally every day. While consumers are increasingly tantalized by new methods of digital content acquisition and engagement, marketers are equally tantalized by the challenge of understanding, anticipating, and addressing ever-evolving consumer needs and preferences.