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Search as a Branding Vehicle for Driving TV Tune-In

Speakers: Joe Cesaria
Recorded Date: Thursday, March 26, 2009
Duration: 23 minutes
Other Speakers:
Angela Reynar, Industry Advertising Research Manager, Google Inc.
Dan Barasch, Industry Marketing Manager, Media and Entertainment, Google Inc

Sure, search drives web traffic and online conversions. But can it lead to offline actions like TV tune-in? Can you expect a brand lift from paid search impressions even if consumers don't click on ads?

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Search as a Branding Vehicle for Driving TV Tune-In
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1 PDF , 1 Audio

23 minutes
Other Speakers:
Angela Reynar, Industry Advertising Research Manager, Google Inc.
Dan Barasch, Industry Marketing Manager, Media and Entertainment, Google Inc

Topics

Entertainment  •  Internet  •  Search Engines  •  TV

Contact

JoeCesaria Joe Cesaria
Senior Vice President
Ipsos MediaCT
Work+1.646.313.7674