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Sure, search drives web traffic and online conversions. But can it lead to offline actions like TV tune-in? Can you expect a brand lift from paid search impressions even if consumers don't click on ads?
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1 PDF , 1 Audio
23 minutes Other Speakers: Angela Reynar, Industry Advertising Research Manager, Google Inc.Dan Barasch, Industry Marketing Manager, Media and Entertainment, Google Inc
Entertainment • Internet • Search Engines • TV