43 Minutes
Hispanics are currently the fastest growing segment of the U.S. online population. While English-dominant and bilingual Hispanics are the groups...
20 Minutes
View this recorded webinar to hear the results of an Ipsos study conducted on behalf of PayPal, profiling and quantifying the drivers of, and...
55:40 Minutes
View this recorded webinar to gain greater insight into the exciting world of social gaming. During this presentation we highlight findings of our...
20:07 minutes
View this recorded presentation to gain greater insight into one of the most intriguing audiences to watch regarding acceptance of "the cloud" –...
34:25 minutes
Ipsos MediaCT President Bruce Friend presents the latest highlights and predictions from the Longitudinal Media eXperience (LMX) study, conducted...
60 minutes
Get the latest data and insight from the recently released LMX (Longitudinal Media Experience) Family study by listening to this podcast.LMX Family...
60 minutes
Learn more about whether trends from the past will drive a new digital decade by viewing this Ipsos presentation. Hosted in beautiful British...
27:00 minutes
With the growth of smartphones, launch of the iPad, and expansion of traditional gaming consoles into broader entertainment arenas, the reach and...
0:30 minutes
View this Ipsos MediaCT presentation to learn more about research approaches for quantifying a brand's equity and identifying the top drivers...
30 minutes
View this Ipsos MediaCT presentation to hear our views on the important new "signs of land" we’re watching amid all the fraught in the...
23 minutes
Other Speakers:
Angela Reynar, Industry Advertising Research Manager, Google Inc.
Dan Barasch, Industry Marketing Manager, Media and Entertainment, Google Inc
Sure, search drives web traffic and online conversions. But can it lead to offline actions like TV tune-in? Can you expect a brand lift from paid...
1 hour
Given the exponential growth in videogaming, gamers are now the new power consumer, representing approximately 144 million of the 244 million online...
30 minutes
Since 2005, Ipsos MediaCT has published the Digital Media Fact Guide on an annual basis. The Digital Media Fact Guide provides key metrics and trends...
60 minutes
Learn more about how marketers in the burgeoning digital ecology can incorporate new market dynamics into future strategies
60 minutes
In the past year, we've witnessed a growing number of ways in which Americans can acquire and view entertainment content, in both physical and...
45 minutes
Hear fresh data and perspective on how technology sector marketers can sort out the digital media landscape and make sure they are watching the right...
60 minutes
Once upon a time, back when the Tech world was young, we received our entertainment over the airwaves (subsidized by advertisers), and paid...
60 minutes
To consumers, today's multimedia options are as daunting as they are captivating. Consumers must navigate a world of choices including online music...
60 minutes
After the historical hype and expansive visions of consumer technology nirvana due to arrive "tomorrow," "today" has finally arrived, amid a...
60 minutes
Hear first hand from Todd Board on how consumer preferences in digital music acquisition and pricing strategies were anticipated by primary consumer...
