Webinar

A Benchmark for el Futuro – The Media Lifestyles of Digital Hispanics

43 Minutes

Hispanics are currently the fastest growing segment of the U.S. online population. While English-dominant and bilingual Hispanics are the groups...     


Webinar: Mobilizing the Wallet

20 Minutes

View this recorded webinar to hear the results of an Ipsos study conducted on behalf of PayPal, profiling and quantifying the drivers of, and...     


GamePlan Insights Webinar – Navigate the New World of Gaming

55:40 Minutes

View this recorded webinar to gain greater insight into the exciting world of social gaming. During this presentation we highlight findings of our...     


Assessing the potential of The Cloud with SMBs

20:07 minutes

View this recorded presentation to gain greater insight into one of the most intriguing audiences to watch regarding acceptance of "the cloud" –...     


Revelations from the Ipsos Longitudinal Media eXperience Study: A Future-cast View of the American 'Digital-Forward' Media Consumer

34:25 minutes

Ipsos MediaCT President Bruce Friend presents the latest highlights and predictions from the Longitudinal Media eXperience (LMX) study, conducted...     


Inside the Media Life of the American Family

60 minutes

Get the latest data and insight from the recently released LMX (Longitudinal Media Experience) Family study by listening to this podcast.LMX Family...     


New Digital Trends for a New Decade

60 minutes

Learn more about whether trends from the past will drive a new digital decade by viewing this Ipsos presentation. Hosted in beautiful British...     


Inside America's Video Game Player

27:00 minutes

With the growth of smartphones, launch of the iPad, and expansion of traditional gaming consoles into broader entertainment arenas, the reach and...     


Measuring & Determining the Drivers of Your Brand Equity

0:30 minutes

View this Ipsos MediaCT presentation to learn more about research approaches for quantifying a brand's equity and identifying the top drivers...     


Watching for Signs of Land

30 minutes

View this Ipsos MediaCT presentation to hear our views on the important new "signs of land" we’re watching amid all the fraught in the...     


Search as a Branding Vehicle for Driving TV Tune-In

23 minutes
Other Speakers:
Angela Reynar, Industry Advertising Research Manager, Google Inc.
Dan Barasch, Industry Marketing Manager, Media and Entertainment, Google Inc

Sure, search drives web traffic and online conversions. But can it lead to offline actions like TV tune-in? Can you expect a brand lift from paid...     


Gaming Goes Mainstream - The Latest Perspectives on the Gaming Industry

1 hour

Given the exponential growth in videogaming, gamers are now the new power consumer, representing approximately 144 million of the 244 million online...     


Introducing Ipsos MediaCT's 2008 Digital Media Fact Guide

30 minutes

Since 2005, Ipsos MediaCT has published the Digital Media Fact Guide on an annual basis. The Digital Media Fact Guide provides key metrics and trends...     


Attracting and Unpacking Consumer 'Attention' – Latest Ipsos Trends and Perspectives from the Digital Media Landscape

60 minutes

Learn more about how marketers in the burgeoning digital ecology can incorporate new market dynamics into future strategies     


Digital Media, Devices & Domains – Trends in the Consumer Technology Landscape at Home and On the Go

60 minutes

In the past year, we've witnessed a growing number of ways in which Americans can acquire and view entertainment content, in both physical and...     


The Changing Face of Entertainment – What Lies Ahead in the Digital Audio/Video Landscape

45 minutes

Hear fresh data and perspective on how technology sector marketers can sort out the digital media landscape and make sure they are watching the right...     


The Wireless Revolution – Wireless Device and Application Trends in 2006 and Beyond

60 minutes

Once upon a time, back when the Tech world was young, we received our entertainment over the airwaves (subsidized by advertisers), and paid...     


Emerging Trends in Digital Media, Content and Hardware

60 minutes

To consumers, today's multimedia options are as daunting as they are captivating. Consumers must navigate a world of choices including online music...     


Tech Trends That Will Drive Change in 2006

60 minutes

After the historical hype and expansive visions of consumer technology nirvana due to arrive "tomorrow," "today" has finally arrived, amid a...     


Cultivating Desire: Investing in Market Insights to Reap Digital Content Profits

60 minutes

Hear first hand from Todd Board on how consumer preferences in digital music acquisition and pricing strategies were anticipated by primary consumer...     


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