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LMX MOTION: Hot-Off-The-Presses

Submit this request form to receive the latest highlights from LMX MOTION -- a syndicated tracking program designed to assess the consumer appetite for digitally distributed video content, as well as conventional and non-conventional viewing behaviors -- as soon as they are available.

For the past five years – while a lifetime’s worth of change has occurred in the digital media realm – Ipsos OTX MediaCT’s LMX MOTION study has helped clients track, anticipate, and respond to trends in U.S. digital video consumption. In the previous LMX MOTION wave, we highlighted a detailed, forward-looking “share-of-preference” (discrete choice modeling) exercise focused on movie acquisition. In fresh LMX MOTION results to be released in August, we will highlight consumer share-of-preference across the rapidly expanding range of options available for TV show acquisition.

This TV show “deep-dive” models consumer choices when faced with tradeoffs around pricing, buy vs. rent, streaming vs. downloading, season vs. episodes, HD vs. standard-def, and absence/presence of advertising. Of course, another key variable influencing consumer preference is the provider – and the LMX MOTION TV show deep-dive includes Amazon, iTunes, Netflix, Hulu, Redbox and Blockbuster, as well as major retailers and network websites. We again take a “forward look” by including TV show offers that exist today, and others that either will or could exist in the near future.

Finally, these rich TV show learnings are linked to fresh data on broader digital video trends, including use of and interest in 3D, social viewing, “cloud”-based content, and the iPad.