Mobile Modes: How to Connect with Mobile Consumers

Learn more about how and why consumers are using the mobile Internet by downloading a recent webinar co-presented with Yahoo Advertising on August 16, 2011. This presentation shared the results of a multi-stage study which narrowed all mobile browsing activities down to several modes and reveals the underlying motivations and mindsets behind each one. The research then relates each mobile mode to advertising receptivity and identifies the opportunities for advertisers to increase consumer engagement with their mobile campaigns.