Breakfast Seminar and Panel Discussion: Today's Families — Growing Up In A World of Multimedia Messaging
Donna is currently a Senior Vice President and leader of the Ipsos Kids & Family Center of Excellence working with a variety of clients across categories as they seek to understand and communicate more effectively with today’s families. In addition to conducting custom, proprietary studies for specific clients, Donna also spearheads several syndicated initiatives including LMX Family, an annual study of the adaptation of media and technology in families with young children aged 0-12 and Affluent Family, a secondary analysis of the Mendelsohn Affluent Survey focused on families with household incomes of $100K+.
Prior to joining Ipsos, Donna spent a decade at the New York headquarters of Nickelodeon-MTVN, Kids and Family Group. Before Nickelodeon, she spent ten years helping develop the Sports Illustrated For Kids franchise for Time Warner. Donna started her career in research at the Children's Television Workshop.
In addition, Donna is frequently called upon to consult by government and academic institutions on issues related to kids and families.
Jeffrey is Senior Vice President of Research for Turner Broadcasting System, Inc.'s (TBS, Inc.) Animation, Young Adults and Kids Media (AYAKM) Group. In this capacity, Jeffrey is responsible for all aspects of research for Cartoon Network, Adult Swim and AYAKM digital extensions and consumer products, including organizing, analyzing and reporting on audience ratings. Prior to his new role, Jeffrey was SVP Research for Cartoon Network and Adult Swim sales, marketing and enterprises and Turner Sports and Entertainment digital ad sales. In addition to leading research initiatives supporting advertising sales for Cartoon Network, Adult Swim and Cartoon Network’s consumer products business, he managed ad sales research for Turner Sports and Entertainment’s online, broadband, VOD and mobile extensions, including PGA, PGA Tour, NASCAR, NBA, NCAA.com, TBS, Turner Classic Movies, TNT, truTV, CourtTV, The Smoking Gun, TheFrisky.com and Yahoo! Golf/NBA/NASCAR.
Jeffrey joined TBS, Inc. in 1996 as a Senior Research Analyst for CNN Marketing Services. He soon moved to Cartoon Network Sales and Marketing Research and was eventually named Vice President of the group. Jeffrey earned a bachelor of arts degree in political science and communications from The University of Michigan, Ann Arbor and an MBA in marketing and statistics from New York University’s Stern School of Business.
Larissa is a journalist at Forbes and EPM Communications who covers everything relating to children, moms, and pop culture. She is the author of several reports, including "What Moms Think & Do," "Tween Sensibility, Spending And Influence," and "Teen Media Use." She was one of the first journalists to interview the Facebook founders back when the site only had 20,000 members, and more recently, revealed Snooki's first baby brand extension. She also recently experienced the wrath of mommy bloggers with an article that reveals how much money they earn from their endeavors.
As Senior Vice President of Insight & Analytics for MediaVest USA, Cara Berman is responsible for driving innovative approaches to consumer understanding and media measurement for the Kraft business. She develops and manages custom research initiatives, introducing and working with new cross media measurement approaches, identifying new and unique vendor partners, and providing solutions driven by data and analytics.
During the five years Cara has worked on Kraft at MediaVest USA, she has led many custom projects that uncover the most relevant and impactful communication touchpoints for moms and kids. She also led various initiatives to help drive engagement and efficiency for clients, including the development of ESQ, a model to help identify the most engaging television properties, and the application of singe source data to improve television impact. Most recently, Cara was responsible for accelerating the social listening practice at MediaVest USA by partnering with leading edge data providers and developing solutions used across the agency.
A 15-year research professional, Cara joined MediaVest USA in 2006 after stints at Universal McCann, Carat, and Mindshare.