The Affluent: Growing Hunger For Content, Connectivity
by Steve Kraus and Bob Shullman
Just recently, we had the pleasure of unveiling our annual survey, our 35th year of tracking the lives, lifestyles, media habits and spending patterns of Affluent Americans.
Looking back, we're struck by how much life and media have changed since the study launched. In 1977, "Star Wars" topped the box office. "Laverne and Shirley" was the highest rated show. A gallon of gas was 62 cents. An ounce of gold cost $147. Only a handful of academics and defense researchers had email or used the Internet. World Wide Web usage was, well, zero; Tim Berners-Lee wouldn't invent the Web and the first browser until 1990.
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