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Catching the Tablet Wave
Ipsos-Ideas / Media-Content-Technology
by Brian Cruikshank
In September of last year we wrote a piece asking “Will we keep taking to the Tablet?” When we wrote that piece, there was a lot of buzz about the upcoming launch of Amazon’s tablet, and although Amazon had yet to announce a tablet, we found interest in it to be quite high. Based on our data, the tablet market was about to have a challenger to the iPad with the content ecosystem to match.
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