Affluents' Changing of the Generational Guard

by Steve Kraus

For the first time, the Affluent population of the United States has more Generation Xers than Baby Boomers, signaling a generational “changing of the guard,” according to the 2015 Ipsos Affluent Survey USA. Discover what that means for your target marketing programs.

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Affluents' Changing of the Generational Guard

Contact

Steve Kraus
SVP, Chief Insights Officer, US
Ipsos Connect
+1.415.293.9711
steve.kraus@ipsos.com