February 2012
Affluent optimism in the U.S. economy ended 2011 by rising for three consecutive months, from 30% in September 2011, to 40% in December 2011. In raw...
January 2012
There’s a lot to ‘like’ on Facebook and on average, a Facebook user 'likes' five things a week. But is this something that matters to your brand?
September 2011
Just recently, we had the pleasure of unveiling our annual survey, our 35th year of tracking the lives, lifestyles, media habits and spending...
August 2011
Read new results from the latest wave of our LMX (Longitudinal Media Experience) study offering a look at future tablet computer growth, including...
July 2011
New results from our bi-annual LMX (Longitudinal Media eXperience) study, which measures media behaviors and attitudes of American consumers, shows...
June 2011
Today’s children are undeniably multi-tasking digital natives, yet the same qualities also describe their parents. This tech-savvy generation of...
May 2011
Rarely a week goes by without someone on the internet – or even out in the real world – musing about how Twitter can help or hinder a...
May 2011
In his 30-year career, Bruce Friend has gone from working at an ad agency to stints at a start-up called HBO, as well as stretches at Telemundo, MTV...
April 2011
The buzz around tablet PCs hasn’t been this big since…2002. Unlike back then, when
Microsoft led an early flurry of interest before it faded away,...
April 2011
Online social 'free to play' games have rapidly emerged as a legitimate and addicting form of entertainment for many new gamers, but reports of the...
March 2011
The iPhone has been synonymous with the rise of the smartphone, but Android has been getting the headlines recently following a surge in its market...
January 2011
Brand equity is the intangible value a product or service offers its customers. One measure of brand equity is the additional value a customer would...
December 2010
Most Americans had never heard of Hulu when they launched their advertising campaign during the Super Bowl on February 1, 2009. But they’ve quickly...
July 2010
The highly anticipated launches of Microsoft’s and Sony’s new gaming platforms reflect a major change in the gaming world. Looking at the bigger...
June 2010
As a nation, we just passed a significant milestone. And it had nothing to do with shiny gold medals or hockey pucks. Well, maybe it did…this is...
June 2010
Our most recent media figures show that movie downloading and streaming tripled last year. That’s a whole lot of digital activity. And now streaming,...
April 2010
Everything we need to know we actually learned as children from Theodor Seuss Geisel, a.k.a. Dr. Seuss. Through his books, we've all learned about...
February 2010
Not sure what to make of the whole social media game? You’ve been told it is important. You feel it is important. But with it being such a new...
March 2009
Since 2006, Ipsos MediaCT’s MOTION syndicated program has been monitoring the digital video landscape, with the aim of understanding the impact...
March 2009
The digital revolution has overtaken the world in nearly every corner of technology and commerce. Yet for those traditional bastions of trend...
January 2009
Online social networking – by far it has been the biggest marketing buzzword over the past couple of years. It seems every speaking event, every...
July 2008
Without a doubt, since Ipsos reported last year in this newsletter on Green: The New Color for Tech?, technology companies in general have...
March 2008
Marketing to teens online may be more challenging than previously thought. These are the findings of a new study from Ipsos Reid – Inter@ctive Teens:...
March 2008
America’s business elite – senior executives, CEOs and other C-suite officers from mid- to large-size companies, including many from the Fortune 500...
February 2008
Recent research conducted by Ipsos Insight among online adults hints that future growth in online video services may be predicated more on...
December 2007
Web 2.0 and Social Media is all the rage but what does the Social Networker really look like? And how does visiting a social network really impact...
October 2007
America’s business elite – senior executives, CEOs and other C-suite officers from mid- to large-size companies, including many from the Fortune 500...
October 2007
Online social networks and communities appear to have hit the Internet with the momentum of a runaway locomotive. A new Ipsos Reid study - “Online...
September 2007
A recent technology-based study conducted by Ipsos Insight examined ownership of various consumer tech devices. The results showed that American...
September 2007
‘Green’ or environmentally sensitive Tech products and practices are emerging as a new element of Tech brand positioning and consumer consideration,...
August 2007
The evolution of Internet users’ digital media and online habits appears to be transitioning to the digital video age, according to the most recent...
August 2007
Blogs are a fast growing phenomenon on the Internet and an area that has massive potential impact on our world, especially in marketing. A recent...
July 2007
Recent research results released by Ipsos Insight hint that municipal Wi-Fi service, or ‘muni Wi-Fi’, could lure a significant contingent of today’s...
May 2007
While fewer people around the world are ‘dialing-up’ to access the Internet, a recent study suggests that the number of adult Internet users...
May 2007
In recent years, email has proven itself to be an increasingly popular and highly effective marketing tool with its ability to precisely target vast...
March 2007
Q: A lot has happened in the audio/video world in the past six months. What are the standout developments, to your mind?
Matt: The digital...
February 2007
Understanding consumers’ needs as well as mindsets – then reflecting these in product and service offerings – has always been challenging for the...
November 2006
We love watching television. So when will digital video reach critical mass? When it crosses the digital divide, says technology and communications...
September 2006
Target markets don’t get much more appealing than the C-Suite executives, senior decision-makers, and the heads of key functional areas who authorize...
December 2005
In an environment of increasing consumer choice and control, it is critical to unpack the mental model and understand what drives—and hinders—user...
June 2005
The Challenge
Our client, a $3.6 billion global technology company and household name—whom we’ll call Ineticom—offers numerous services to...
December 2004
Market Barriers in the Mental Model
Consumers make choices using a mental model that typically includes both explicit and implicit perceptions of...
April 2004
Not long ago, the world of technology, communication, and entertainment existed in silos: you received Internet service from an ISP, phone services...
February 2004
In the past two decades, consumers have shown themselves to be open to integrating new technology, as evidence by the widespread, global adoption of...
October 2003
The past three years in the music industry have elapsed like those of dogs. Music sales have decreased by a quarter, CD burners have proliferated,...
June 2003
For those of us who work in or alongside the technology industry, it can be easy to take for granted our understanding of the evolution, jargon, and...
February 2003
Making Wi-Fi a household word
Technology buffs always seem to be looking for the ‘next big thing.’ Much of the buzz of late has been about Wireless...
