Ipsos GamePlan Insights: Franchise Engagement Analysis

When assessing the performance or health of a traditional retail Gaming franchise, most people rely on unit sales or YoY growth. But often publishers and retailers do not understand who is driving the sales or whether they are likely to continue with the next installment of the franchise.

As keen observers of the Gaming space, Ipsos is constantly in search of new metrics that offer a fresh and meaningful perspective for the industry. One such metric is Franchise Engagement, which uses data from our nationally representative weekly GamePlan Insights tracker to provide a unique viewpoint on the "stickiness" of a franchise. Franchise Engagement is calculated by looking at the ratio of Purchase Intent to Awareness and comparing the scores across a large number of franchises to provide benchmarks.

This complimentary paper available for download now offers highlights from our comprehensive study, Which Videogame Franchises Are Built to Last. To purchase the full 30-page report featuring in depth analysis, comprehensive ranked lists by demographic groups, and aggregated lists for publishers and genres, please contact gameplan@ipsos.com.

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Ipsos GamePlan Insights: Franchise Engagement Analysis

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RobLightner Rob Lightner
Executive Vice President
Ipsos MediaCT
Work1.415.597.4012
rob.lightner@ipsos.com