The rise of the Cord Cutter is a recent phenomenon that has the TV industry abuzz about its possible implications on the existing business model. Indeed, two companies so far (DirecTV and Sony) have already announced plans for an online only subscription plan to try to tempt Cord Cutters and the more latent Cord Nevers into paying directly for some sort of TV service. Learn more about the four viewer segments we’ve identified, and their viewing behavior.
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