Home  /  Knowledge & Ideas  /  Media, Content and Technology  /  

FYI (Free Year-round Insights)

FYI: Free Year-round Insights

FYI (Free Year-round Insights) is a new series of papers covering the issues on our and many of our clients' minds.

There's no set publication date for each paper, they come out when we see change afoot in the marketplace. Sometimes they might even come out ahead of change, but we're not claiming any special powers of foresight, just a healthy interest in today's media ecosystem. We hope this is reflected in each paper which aims to mix a curiosity in the issues with an attempt to answer some of the burning questions.

We've loosely labelled each paper under the headings mobile, social media and content - but with Facebook representing one of the biggest use cases for smartphones, we recognize that in this day and age labels are somewhat fluid in nature.

We welcome feedback and a healthy debate on the topics we're covering. If you'd like to provide either, please contact me .

Ian Wright
Executive Vice President
Ipsos MediaCT
ian.wright@ipsos.com

FYI: Catching The Tablet Wave

Last year we wondered what the future would hold for the tablet PC. Well, it is almost the middle of 2012 and the tablet PC is gaining more momentum....     

FYI: Meet the Screens

In this installment in our FYI (Free Year-round Insights) series, we offer insights into exactly why content works in different ways on different...     

FYI: Will We Keep Taking the Tablets?

In this installment of our FYI (Free Year-round Insights) series, we look to see whether earlier predictions for this category have come to pass, and...     

FYI: What Do We Want from Social Networks?

In this installment of our FYI (Free Year-round Insights) series, we examine how much control people want over their social networks. Do they want a...     

Print LargerSmaller Link To This Page
More

Topics

Ad Recall  •  Affluent  •  Attitudinal Loyalty  •  Audience Measurement  •  Brand Equity  •  Brand Loyalty  •  Business  •  Business Elite  •  Canada  •  CEO  •  Coca-Cola  •  Concept Development  •  Concept Testing  •  Consumer Trends  •  Consumers  •  Customer Loyalty  •  Customer Retention  •  Customer Satisfaction  •  Digital Content  •  Digital Convergence  •  Digital Devices  •  Digital Media  •  Emerging Technology  •  Employee Satisfaction  •  Energy Conservation  •  Energy Issues  •  Entertainment  •  Environment  •  Family  •  Feature Selection  •  Food  •  Fortune 500  •  GamePlan Insights  •  Green  •  IGN Entertainment  •  Innovation  •  Inter@active Reid  •  Interactive Custom Panels  •  Internet  •  Internet Usage  •  Market Barriers  •  Market Development  •  Media  •  Modeling  •  Multicollinearity  •  Music  •  Net Promoter  •  Newspapers  •  New-to-World  •  Olympics  •  Online Dating  •  Online Panels  •  Packaging Design  •  Panels  •  Partnerships  •  Positioning  •  Pricing  •  Product Development  •  Product Extension  •  Product Launch  •  Recession  •  RSS  •  Sales  •  Search Engines  •  Segmentation  •  Social Gaming  •  Social Media  •  Sponsorship  •  Technology  •  Teens  •  Telecommunications  •  TV  •  USA  •  Video  •  Videogames  •  Wireless Trends  •  Youth