Wired Child: Preschoolers Have More Exposure To Electronics Than Ever

AdWeek Article Published September 20, 2012 – Today's tots are more likely to have a laptop within reach (83%) than play outside (69%). Kids are getting exposed to laptops, electronic games and mobile phones at an earlier age, a study by Ipsos MediaCT found.


Wired Child: Preschoolers Have More Exposure To Electronics Than Ever

Downloads PDF

Download Now

Contact

SteveKraus Steve Kraus
SVP, Chief Insights Officer, Audience Measurement Group
Ipsos MediaCT
Work+1.415.293.9711