Home  /  Knowledge & Ideas  /  Media, Content and Technology  /  Articles  /  

Keeping Up With Mobile

Our phones are getting smarter. Our devices, more mobile. But as human beings, are we ready for all this potent and portable technology? And what does it mean for marketers?

If you take a look through the tech blogs or pay any attention to media, you’ll find a lot of talk about Smartphones, Tablets and e-Readers, Androids, Torches, iPads and Kobos. To the uninitiated, these names might sound like the characters from some sort of futuristic movie, but they are in fact all brand names of some of the hottest mobile devices – a sector that seemingly changes with every second. While we are hearing a lot of buzz in the tech world, how are Canadians actually using these devices?