Affluents' Hunger For Media Content Continues To Grow
MediaPost Blog Published September 19, 2012 – In this month's column we highlight findings from the 2012 Mendelsohn Affluent Survey, the 36th consecutive year of tracking the lives, lifestyles and media habits of Affluent Americans (defined as the 59 million adults with $100K+ annual household income). First and foremost, we found that the Affluent hunger for content and connectivity continues to grow.
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