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For Affluents, Luxury Has to Be Experiential… Not Just Expensive

01/19/2017

eMarketer, January 19, 2017 – In this interview with Ipsos’ Steve Kraus, eMarketer examines modern-day Affluents and what makes them tick. With 90%...     


Affluents and the Holidays

12/16/2016

Do you have your marketing strategies lined-up with this target group? New research sourced from the Ipsos Affluent Barometer shows that 58% of...     


ReThinking Affluent Voters, As Americans ReThink America

11/20/2016

Forbes Insights, November 21, 2016 – In Steve Kraus’ most recent article, he discusses the leftward drift of today’s Affluent. While Affluent voters...     


Affluents & Investing Infographic

10/11/2016

A minority of the population holds a majority of the wealth. This infographic explores the money and mindsets of Affluent Americans.