Media, Content and Technology

Affluents and the Holidays

Affluents and the Holidays

Do you have your marketing strategies lined-up with this target group? New research sourced from the Ipsos Affluent Barometer shows that 58% of...

ReThinking Affluent Voters, As Americans ReThink America

Forbes Insights, November 21, 2016 – In Steve Kraus’ most recent article, he discusses the leftward drift of today’s Affluent. While Affluent voters... Media, Content and Technology

Inside Affluent America: Insights from the Fall 2016 Ipsos Affluent Survey USA

For 40 years, we have been tracking the lives, lifestyles and media habits of Affluent Americans. Insights gleaned from our study are used by... Media, Content and Technology

Affluents & Investing Infographic

A minority of the population holds a majority of the wealth. This infographic explores the money and mindsets of Affluent Americans. Media, Content and Technology

Affluents & Autos Infographic

Affluents ($100K+ household income) are roughly one-fourth of the US population, but they spend nearly half of all dollars spent on new vehicles. New... Media, Content and Technology