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Taming the Consumer Cloud: Uncovering Awareness, Attitudes & Usage

Taming the Consumer Cloud: Uncovering Awareness, Attitudes & Usage

Media, Content and Technology According to recent Ipsos research, fewer than one-fourth of Americans fully understand the term "Cloud Computing" despite the fact that 99% of...

March 18, 2015

FYI: The Current Forecast for Cloud Computing

We've been tracking the U.S. cloud market since 2011, looking at awareness, interest, usage and attitudes toward cloud-based services. In our study... Media, Content and Technology

Digital Diversity: A Closer Look at African & Asian Americans

These articles feature new research conducted by Ipsos MediaCT providing strategic insights into multi-device usage in America, specifically among... Media, Content and Technology

Getting More Mileage With Auto Marketing

Let’s face it: our screens have truly become part of our lives, even when shopping for a new vehicle. Working in collaboration with AutoTrader.com,... Media, Content and Technology

Forward Passing Passions

MediaPost blog published January 30 - As marketers focus increasing attention on the growing economic clout of Millennials, an in-depth understanding... Media, Content and Technology