Media, Content and Technology

Influencers on Display: A Webinar To Help Brands Connect With This Coveted Segment

Influencers on Display: A Webinar To Help Brands Connect With This Coveted Segment

When it comes to what to watch on TV, what device to watch content on, what apps to download, whether you should unplug completely, what web series...     

  • The Influencer Economy

    Media, Content and Technology

    MediaPost Blog Published July 16 – Our latest studies seek to understand the power of the influencer rather than the influncee. Across many of the...     

  • New Research Shows Search Ads Drive Brand Awareness

    Media, Content and Technology

    Throughout 2013, Ipsos MediaCT and Google conducted 61 simulated search experiments to measure the impact of search ads on brand awareness. In each...     

  • Growth Opportunities In The Growing Leisure Economy

    Media, Content and Technology

    MediaPost Blog Published May 21, 2014 – The latest data from our barometer further reinforces the trend of Affluents “rising up the hierarchy of...     

  • A Tale of Two Markets

    Media, Content and Technology

    Download our latest paper featuring research and insights examining the behaviors of the world’s Affluent and Business Elite. Our current research...     




This month Innovating the innovation process, boosting customer satisfaction and social media's impact on corporation reputation in this month's issue of Ipsos Ideas.