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Pricing New-to-Market Technologies
An Evaluation of Applied Pricing Research Techniques
The lifeblood of many organizations is to introduce new services and products to the marketplace. One of the commonly asked questions in the area of new product development is: what price should we charge?
This whitepaper on pricing new products in the technology sector will:
- explain the two basic pricing strategies
- discuss 5 commonly used research techniques for obtaining data used to determine prices for new products
- help determine which pricing research approach works best for you
If you are interested in introducing new services and products into the technology marketplace and are wondering what price to charge, you need to read this white paper.
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