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Identifying the Variables that Drive Shelf Standout
Marketers can leverage the power of packaging by increasing their brand's shelf standout, the degree to which shopper's notice their brand's packaging on the store shelf. Ipsos Marketing conducted R & D to uncover the driving forces behind shelf standout. This White Paper discusses results of that research, including:
- The effect of retail display quality (number of facings) on shelf standout
- The effect of brand penetration on shelf standout
- The effect of package design elements on shelf standout
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